About the Competition
Lloyds TSB Commercial Finance (LTSBCF) and their creative agency cchm:ping have developed an innovative advertising campaign called 'Art of the Advisor'.
Our aim is to involve art colleges and their students in a commercial environment, through sponsoring an art competition. The competition is open to 1st, 2nd and 3rd year students. (In Scotland, 4th year students are also included.
This campaign has already had great coverage in trade journals and newspapers such as the Financial Times. The Art of the Advisor has also been used as part of a Direct Marketing (DM) campaign to key business advisors such as accountancy firms, brokers, lawyers, and corporate finance boutiques.
Working closely with Arts & Business in our quest to find new talent through our competition 'The Art of Nurture', we are looking for the UK's most creative art student and then to give them the opportunity to present their work to the business world as part of our current marketing campaign.
The winners and runners up of the competition will see their art featured as part of our advertising campaign.
Images used so far have come from a variety of sources and are selected for their appropriateness in supporting the specific message about LTSBCF in each DM piece or ad creative.
Click here to compete to be the UK's most creative art student
