rules and creative brief

Background – about us

  • Lloyds TSB Commercial Finance is a leading player in the commercial finance sector. A subsidiary of Lloyds TSB, the firm is an active, dynamic company working closely with professional advisors to deliver funding solutions to businesses large & small.
  • Businesses come to Lloyds TSB Commercial Finance (usually via advisors such as large accountancy practices) because they are experiencing change in their business & need to access additional finance. The change can be both positive (active growth, investment in new opportunities, investing in new markets) or negative (cash flow challenges, forced changes to the business, adverse market conditions).

Our Advertising & Marketing campaign

  • Our marketing campaigns are based around "Art" – the art of doing deals. We actively promote our positive working relationship with advisors and the nature of the deal we have done through a series of adverts that tell the story of each deal.
  • Our adverts use visual art to illustrate our skills and expertise. This makes the overall advert more compelling & intriguing and illustrates – in a creative and interesting way, our financial solutions.
  • A PDF copy of the Art of Moving Mountains, a summary of our recent advertising campaigns, is attached.

The Competition

  • Our aim is to involve art colleges and their students in a commercial environment, through sponsoring an art competition.
  • The winners and runners up of the competition will see their art featured as part of our advertising campaign.

What do you need to do to win?

Provide a piece of visual art that would support and illustrate one of the following themes:

  • Leading the way
  • Working together
  • Support
  • Innovation
  • Flexibility
  • Cultivation
  • Manufacturing
  • Getting results
  • Rebuilding
  • New ideas

Guidelines

  • What you produce should be a visual piece that would reproduce effectively in print.
  • There are no restrictions on technique, materials or style (however work must be 2D and non photographic).
  • Submissions should be in a form suitable for commercial use in media (both press, direct marketing and online) and dimensions should be A4 minimum, A1 maximum. Existing work completed by the entrant, that meets the brief, can be submitted as an entry.
  • Art submitted must not have already been displayed in a commercial environment including commercial galleries and must not be submitted for other display or work commercially.
  • Students are permitted to submit a maximum of two pieces of art into the competition.
  • Winning artworks will become and shall remain the property of Lloyds TSB Commercial Finance and join their permanent art collection. Full accreditation will be given to the winning students.

Competition format – how to submit

  • Entries should be submitted to Art@ltsbcf.co.uk by e-mail in the format of a digital photograph, of your work, no larger than 5 megs and should be accompanied with details of your name, the theme you have chosen, medium and dimensions of your work and the address of your art college or university by 15th January 2007. There is no entry fee.
  • Entries will only be accepted and eligible to be put forward to the judging process if they meet the criteria as stated above. The best entrants selected from each region will be contacted and asked to submit their original art for the regional final.
  • Students are required to provide a 100-200 words statement with their work showing how they have followed their chosen brief.
  • If you have not heard anything by 1st February 2007 you have not been successful.
  • Regional finals will take place in Glasgow, Manchester, Leeds, Birmingham, Bristol and London. At each of these events Commercial Finance will display the best entries from each region. These will be judged at the event to select the 3 regional finalists who will go on to the national final.
  • These entries will be judged at events to be arranged in suitable regional art galleries. Regional finals will take place throughout February 2007.
  • The national final will take place in London in March 2007 at an art gallery where the regional winners’ art will be displayed. Judging to decide the overall winner will be undertaken by the Managing Director of Lloyds TSB Commercial Finance, together with the Managing Director of the advertising agency CCHM:ping, and leading professionals from the arts and business community.
  • By entering the competition you will be accepting the Terms & Conditions which are attached.

Prizes

  • Short listed regional entrants will be invited to their regional final.
  • Regional finalists will receive a prize of £250 and £250 for their college or university.
  • Regional finalists will be invited to attend the national final in person. Reasonable traveling expenses will be covered by Commercial Finance.
  • The national winner will receive £3000 and £3000 for their college, with £2000 for second place and £1000 for third plus matched amounts for their college or university,
  • Additionally the national winner will be given the opportunity to attend an optional 8 week placement at a UK advertising agency during summer 2007. Remuneration for the work placement is to be covered by Lloyds TSB Commercial Finance.
  • The national winner and runners-up will also see their work used in Lloyds TSB Commercial Finance direct marketing, press advertising and online campaigns during 2007 with full accreditation.